Know Your Customer

Know Your Customer

This week I had the privilege of attending an educational session hosted by one of our partners, Apex Benefits Group at the Indianapolis Motor Speedway (IMS).  John Gause and his company are always thinking about their customers (me) and how they can bring value and...
CRM Success “Dos and Don’ts”

CRM Success “Dos and Don’ts”

A CRM is a fantastic tool with a slick out of the box sales and marketing process.  By its nature, it has a  massive (and increasing) number of customization features that can allow you to “fast track” development of an application that may ultimately look nothing...