3 Common Struggles of Marketing without CRM
Marketing, while profitable for your business when done well, often comes with its own set of challenges. These challenges may vary from industry to industry, but there are a few key struggles all marketing experts face. Here are some of the universal problems marketers can solve with customer relationship management (CRM) software:
- Determining ROI
Measuring and interpreting the return on your investment in marketing was one of the top challenges for marketers in 2015. Studying the data is an essential part of the process. It helps you determine what works for your audience and what doesn’t. To really understand and prove your ROI, you need to know how many leads and customers you generate from your marketing activity. CRM solutions can help you solve this problem by providing comprehensive reports that make it easy to detect correlations between marketing activity and sales. With CRM software, you can even identify trends in sales and marketing to help you predict future sales.
- Training New Team Members
As with most jobs, there’s a learning curve with new hires. CRM solutions can help reduce that learning curve by providing all of the information your new team members need in one place. Whether you’re training someone for the sales team or the marketing team, you can use CRM to simplify the process. For example, Microsoft Dynamics CRM makes data entry easy so your new hires can focus on learning the ropes instead of administrative tasks.
- Coordinating on Projects
Even with the most experienced marketing teams, getting everyone on the same page when it comes to group projects can be challenging. With CRM solutions, you can eliminate confusion and coordinate your group efforts more effectively. A disconnect between marketing and sales teams is often at the root of many problems. CRM eliminates this disconnect by keeping all relevant data, notes, and information in one place. Both the sales team and the marketing team can work in the same customizable software and have access to everything they need to work together efficiently. Mobile CRM is another tool your teams can use to stay productive and collaborate no matter where they are.
What are some of the biggest challenges you face as a marketer?