A Client Relationship Management (CRM) tool is more than something that your Sales and Marketing team can use to improve and simplify processes. CRMs directly impact your customers. Forbes recently published an article on the power of CRMs as it relates to your customer’s experience (CX).

In this article, the author highlights:

  • No work is done on an island by yourself.
  • The insight that real-time data provides is priceless.
  • Customer service is so much more than a 1-800 number.

This is something we at eimagine have been preaching for years. Click here to read the entire article and stay tuned for a client story we are excited to share about a partner who implemented a CRM that not only greatly improved their CX, but also made them more profitable.

 

 

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