Is this what you might be typing in to your browser come April 2013?

Last June, the Internet Corporation for Assigned Names and Numbers (ICANN) approved an expansion plan for adding new, generic top-level domains (gTLDs) that includes new unrestricted “dot names” to go along with the likes of .com, .net, .org, etc. Basically, they are allowing ownership of any string like .microsoft, .bing, or whatever a company or individual is interested in applying for. On Wednesday, 6/13, they released the list of names everyone applied to own. My personal favorites are: .sexy, .sucks, and .unicorn. You can download the full list of applied-for names to see them all.

Now before you get all excited about registering your name or a funny word, know this: The application fee is $185,000. And then there’s the $25,000 annual fee. Responses to the new expansion have been mixed. Some seem to think this is truly innovative, and others think it’s a stupid move. Either way, word is the new domains should start popping up in use around Spring of 2013.

Interesting note: In contrast to my blog image, Facebook actually didn’t register for the .facebook domain–maybe they are taking a gamble waiting it out to see what happens with the new gTLDs. Or, maybe it’s a good thing they saved the money to pay back some of their shareholders :D

What do you think? Will this revolutionize the web, or is this a move for ICANN to make $100’s of millions of dollars in easy revenue?

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