Five Accountability Killers

Does your sales team offer up excuses as to why they aren’t tracking their activity? At eimagine, we live and breathe the power of CRM and have come up with five accountability killers and how a CRM can help a business battle the barrage of blame. CEO and...
Know Your Customer

Know Your Customer

This week I had the privilege of attending an educational session hosted by one of our partners, Apex Benefits Group at the Indianapolis Motor Speedway (IMS).  John Gause and his company are always thinking about their customers (me) and how they can bring value and...
CRM Success “Dos and Don’ts”

CRM Success “Dos and Don’ts”

A CRM is a fantastic tool with a slick out of the box sales and marketing process.  By its nature, it has a  massive (and increasing) number of customization features that can allow you to “fast track” development of an application that may ultimately look nothing...